A global coffeehouse chain sought to enter high-growth Asian markets, where local adaptation was essential. The company’s approach focused on balancing brand consistency with regional customization.
Conducted consumer research across three countries, revealing a 34% preference for localized menu items
Structured joint ventures with leading local partners, achieving a 22% faster store rollout compared to direct entry
Developed locally relevant product lines, resulting in a 29% higher average ticket size in the first year
Maintained global brand standards through rigorous operational controls
Achieved 42% market penetration in target cities within 18 months
Realized a 24% increase in same-store sales compared to global average
Secured top-three brand recognition in each new market within two years